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  • SMIDSY – Sorry Mate, I Didn’t See You

    SMIDSY – Sorry Mate, I Didn’t See You

    http://www.youtube.com/watch?v=B5rTIODzzC8 SMIDSY ad from Maurice Blackburn “that counters the prevailing ‘blame the rider’ line used so widely by road safety agencies that fails to acknowledge the shared responsibility of road safety. Aimed fair and square at drivers, the 84% statistic is one that is sure to rock the dominant paradigm.  The ad is the product of a [...]

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